Danish Food

Denmark - the world leading organic nation 2017

The Danish consumers are the most pro-organic consumers in the world. In fact Denmark has the world's highest organic share and the most well-developed organic market. This means, that Denmark are able to offer a wide range of organic products represented in all food categories. Are you looking for Danish organic products? Then take a look in our food database

Continously growth for more than 10 years 

Organic sales in Denmark have been continuously growing for more than ten years. For instance, from 2015 to 2016 the Danes' consumption of organic food rose with 14% which corresponds to that the Danes spent 1 billion DKK more on organic food compared to the year before. This is the largest increase in 8 years. The unique and governmentally certified Ø-label has been very important for the widespread success that organic food products have achieved in Denmark.

Highest organic market share 

Today, Denmark is the country in the world where the sales of organic products make up for the largest part of the overall sales – 8,4% in 2015 numbers. The latest statistics from Statistic Denmark shows that the organic market share in Denmark has now increased to 9,6 % in 2016.

The 10 most popular organic products in 2016: 
  • Oatmeal (44.0%)
  • Natural yoghurt (41.1%)
  • Carrots (36.6%)
  • Cooking/salad oil (32.9%)
  • Eggs (31.2%)
  • Milk (30.7%)
  • Flour (27.3%)
  • Bananas (27.2%)
  • Fruit juice (26.5%)
  • Oranges (25.3%)

Organic sales channels in Denmark 
The Danish discount stores and supermarkets are where the majority of organic food products are being sold. With a market share of respectively 42.1% and 40.7% supermarkets and discount stores are the leading sales channels of the total, organic sale in Denmark. However, the online sale is booming and more and more consumers choose to do their grocery shopping online. Resultantly, 11.1% of the total organic sale is now online

Sales channels in 2016

  • Supermarkets 42.1 %
  • Discount stores 40.7 %
  • Online retailers 11.1 %
  • Mini Markets 2.7 %
  • Health food stores 2.2 %
  • Other 1.2 %

Source: Statistics Denmark, Organic Denmark and GfK ConsumerScan